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Samsung has, at long last, taken to the stage to unveil its latest series of smartphones at its Galaxy Unpacked event in San Jose, California, showing off the successor to 2024’s best Android phone – the Galaxy S24 Ultra, and announcing how it has gone hard on artificial intelligence (aren’t they all?).
The tech giant has launched three new handsets: the S25, S25 Plus and S25 Ultra. While Galaxy AI might be hogging the spotlight, we shouldn’t overlook how plainly excellent the devices are. From our early testing, we’ve been impressed with the camera improvements and the timeless and durable design.
During the rest of the Unpacked event, we’re keeping an eye out for a surprise announcement in the form of Samsung’s XR glasses, as well as an all-new S25 Slim, which could launch in the summer.
Samsung Galaxy Unpacked time: How to watch in the UK
The event is available to watch live on Samsung’s YouTube channel, it all kicked off at 6pm GMT.
That’s a wrap, for sure this time
That’s all from the liveblog this evening. To recap, you can check out our exclusive hands-on previews of the Samsung Galaxy S25 Ultra, S25 Plus and S25 at the links below.
Thanks for joining us!
Samsung Galaxy S25 Ultra hands-on review
At long last, the new phone is here – does it live up to the hype?
Samsung Galaxy S25 hands-on: First impressions of AI features and more
Samsung is betting big on artificial intelligence, but this year’s flagships have barely changed otherwise
S25 lightshow
Fearne Cotton has personally (I presume) just illuminated the London Eye with the new Samsung Galaxy S25.
It’s a spectacular event, which we’ve all been lucky enough to view from afar via live videolink from Samsung’s King’s Cross showroom.
Hold the phone
Wait a sec, Samsung brand ambassador Fearne Cotton just teleported to the London Eye for our showstopper of a lightshow!
That’s a wrap
That’s all from Samsung Unpacked! The Samsung Galaxy S25, S25 Plus and S25 Ultra launch 7 February, with pre-orders available from today.
Prices remain the same as in 2024: the base Galaxy S25 starts at £799 for the 128GB model, the Galaxy S25 Plus starts at £999 for the 256GB model, and the Galaxy S25 Ultra starts at £1,249 for the 256GB model.
Sustainability
Samsung has announced its latest sustainability plans with a circular battery supply chain, using a minimum of 50 per cent recycled cobalt from old Galaxy devices. The Galaxy S25 series promises seven generations of OS upgrades and seven years of security updates, ensuring long-term usability.
Bixby isn’t dead!
We’ve just got our first real mention of Bixby, Samsung’s also-ran virtual assistant. Bixby’s been relegated lately to make room for Galaxy AI, which is powered by Google.
Bixby lives on in the smart home, and takes advantage of Matter compatibility to enable “AI-driven homes”.
Long live Bixby!
Now dogs can use the Galaxy S25
Your pets can now get involved in Samsung Health.
You can keep and share vet records (in the US only) to ensure your furry friends get the best care possible.
Samsung Health
We’re on to health now. Samsung Health is getting an upgrade for 2025, incorporating AI to give you a holistic overview of your health.
A new “antioxident index” lets you track antioxidents and ensure you’re eating right. Great news for anyone tracking their macros.
Good news! No S25 price hike
The Samsung Galaxy S25, S25 Plusand S25 Ultra launch 7 February, with pre-orders available from today.
Prices remain the same as in 2024: the base Galaxy S25 starts at £799 for the 128GB model, the Galaxy S25 Plus starts at £999 for the 256GB model, and the Galaxy S25 Ultra starts at £1,249 for the 256GB model.
Save on the Galaxy S25
Wondering how to get your hands on the Galaxy S25 series for less? Here’s how you can grab the new phone and bag a free pair of Galaxy Buds as a bonus.
The Samsung Galaxy S25 has just been announced – here’s how to save
For a limited time, you can get a free pair of Galaxy Buds3 by using a code at checkout as well as enjoying larger storage variants offers, which operate as a price discount . T&Cs apply
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